The New Cartier Love Unlimited


Cartier Love Unlimited reinterprets the iconic Love collection in context of flexibility, movement, and contemporary wearability. Maintaining the signature traditional screw design of the original Love collection, Love Unlimited introduces new designs to appeal to a younger generation of style-conscious consumers.

Gold, silver, and rose gold rings displayed with a blurred cityscape background.
The first Love bracelet was created in New York in 1969 as an expression of love. Its exposed screws and oval shape made it both modern and unisex. The decades witnessed the Love collection expanding into rings, necklaces, and diamond-set versions, a sign of luxury and wardrobe staple.

Love Unlimited is not intended to substitute the original Love collection but to
supplement it. Cartier aims to offer choices to cater to diversified tastes, whether one
prefers the classic, edgy look of the original Love or the modern, flexible shape of Love
Unlimited.

Woman wearing gold bracelets on a plain background with Cartier credit.
In short, Cartier Love Unlimited is a modern reinterpretation of the iconic Love collection, emphasizing flexibility, comfort, and contemporary style. It appeals to a newer generation while maintaining the traditional elegance and symbolism of the original Love collection.

Two models in elegant dresses with a 'Vogue' logo in the corner.
Why choose Love Cartier Unlimited?

Choosing Cartier's Love Unlimited is finally all about some important considerations that distinguish it from the classic Love collection and other luxury jewellery designs. Here are some reasons why you might choose Love Unlimited:

1. Modern Design and Comfort:

Flexibility: Unlike the fixed oval shape of the vintage Love bracelet, Love Unlimited is
flexible in form. It conforms to your wrist, offering more comfort for everyday wear. It is
especially appealing if you like old-fashioned bangles to be tight-fitting.


Daily Wearability: The pliable design makes Love Unlimited feel more comfortable for
everyday wear. Whether typing at a computer, lifting a bag, or just living your day, the
bracelet moves in coordination with your movements.

Gold watch strap on a white background with Cartier branding.
2. Modern Style:

Subtle Statement: Love Unlimited is a bit more understated spin on the Love line. Ridged links and discreet screw motifs create a sleek, contemporary appearance that's not quite as flashy as the original.


Stacking Potential: The style is designed with layering in mind. The sleek profile makes it easy to stack with other bracelets, either by Cartier or otherwise, so you can craft a look that's all your own.

Gold bracelet on a white background with 'Cartier' branding.
3. Ease of Use:
Innovative Clasp: Love Unlimited eliminates a frustration with the traditional Love bracelet: the clasp. The new invisible clasp system is simpler to open and close, becoming even more convenient.
Gold bracelet on a white background with 'Photo credit to Cartier' text.
4. Brand Symbolism and Recognition:
Iconic Heritage: You still get the prestige and recognition value of the Cartier brand and
the love and commitment symbolism of the Love collection. Love Unlimited is a modern
interpretation of this vintage design.

Two hands holding each other with a city skyline and bridge in the background
5. Price Point:
While specific pricing information is not provided, remember that the Love Unlimited line is designed to be more mass-market accessible, and can potentially include introductory pieces with more affordable prices than diamond-paved Love bracelets.

Woman wearing a gold ring and bracelet on a plain background, with 'Photo credit to Cartier' text.
In general, choose Cartier Love Unlimited if:

  • You prefer comfort and freedom of movement in jewellery.
  • You enjoy a minimalist, contemporary appearance.
  • You require an easy-to-stack-and-style bracelet.
  • You enjoy the Cartier brand and symbolism of the Love line but wish for a contemporary twist.

Flexible Design: Love Unlimited substitutes the stiff oval shape of the classic Love
bracelet with elastic bands that flex along the wrist. This design features ridged links
joined by Cartier's hallmark screws, providing a kinetic play of geometry and light.
Innovative Clasp: Catering to the most popular criticism of the original Love bracelet, the Love Unlimited series has a simpler clasp. The new clasp is an unseen system activated by a hidden screw, disappearing into the bracelet's architecture and forming a seamless line of gold.

Comfort and Wearability: Love Unlimited's stretchy nature enhances comfort for daily wear and layering beneath other jewellery. The design reduces pressure points and stretches with movement, making it perfect for those who carry bags or other accessories that could rub against the wrist1. 

Stacking: Love Unlimited can be simply stacked with other bracelets for minimalist or maximalist styles. Its sleek design allows for multiple styling options, while maintaining the Love connection and offering a new, fresh look.

The evolution of the Love Unlimited bracelet was a long and difficult process that required more than a hundred prototypes to achieve its flowing appearance. All bracelets have in excess of 200 miniaturized components that are intricately put together to give an even ribbon-like gold. Hand-polished gadrooned links and screws preserve the elegance of the original appearance with the integration of a modern touch.

Two arms reaching towards each other with bracelets on a beige background
Love Unlimited Collection Pieces

Love Unlimited Bracelet: The bracelet is made of 18k yellow, rose, or white gold and has a pliable band designed from many miniatures. It is made to glide smoothly along the wrist and can be worn with other bracelets or a watch.

Love Unlimited Ring: The ring, made in 18k yellow, rose, or white gold, reflects the ridged screw design of the bracelet. The style is stackable and designed for daily wear, with a modern twist on the traditional Love screws.

Love Collection: Medium Models

Cartier has completed the original Love line with medium models that are positioned between the classic and small sizes. Medium Model Set in White Gold with Diamonds: An upscale jewellery item fully covered in diamonds. Medium Model in Yellow Gold with 4 Diamonds: A simpler version with four diamonds that is better for everyday wear.

The Love Unlimited line has something for all budgets, ranging from the more affordable
rings to the more expensive bracelets. New and old Cartier lovers alike can therefore
find a piece that fits their budget and sense of style. Although no particular information about a Cartier price hike in 2025 can be derived from the given search results, I can provide some context based on industry norms and Richmond's (Cartier's parent) strategy.

Bracelets and rings in white, yellow, and rose gold with pricing on a white background.
Influential Factors Affecting Cartier's Pricing

  • Prices of Gold: Changes in gold prices would affect Cartier's production costs and profit margins and even result in price changes. Richemont, however, has been cautious about pricing sharply higher with rising gold prices.
  • Exchange Rate Volatility: Richemont has introduced limited and selective price hikes in individual markets to counter the impact of exchange rate volatility.
  • Market Sentiment and Greedflation: Luxury brands such as Cartier are under scrutiny for possible greedflation, or charging too much, too quickly. Richemont is careful with this charge and seeks to keep pricing practices in check.
  • Regional Price Variations: Richemont attempts to limit regional price variations in order to minimize sales to resellers who are taking advantage of price variations. This means managing prices closely to ensure consistency across markets.

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